Is social media marketing responsible for the “impending demise” of email? The digital specialists from Fleishman DNA
examine the platform’s decline, including how the changes could affect brands.
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Will Social Media Stamp Out Email?
Posted on February 8th, 2012 | More B2C · Digital & Social Media · Mobile · Small Business Owners
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Facebook 2.IPO: Why Communicators Should Watch
While Facebook prepares to go public, communicators appear to be in for a huge learning experience. In a PRWeek article, International Advisory Board member John Onoda weighs in — and suggests we’ll see “a new chapter of PR unfold.”
Posted on February 8th, 2012 | More Analysts & Investors · Digital & Social Media · Financial Communications
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Gisele Provides a Postgame Hit for Patriots
The communications specialists from Beyond the Hype
applaud Gisele Bundchen for defending New England quarterback — and husband — Tom Brady, but also suggest it’s time for some “PR 101 training.”Posted on February 7th, 2012 | More Reputation Management · Sports
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Can Candidates Avoid Being Sound-Bitten?
Will the 2012 election become a “battle of the bad sound-bites”? Hoping for less rhetoric and clearer communication, the specialists from Beyond the Hype
offer advice to help a busy electorate.Posted on February 6th, 2012 | More Lois Paul · Media & Presentation Training
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The Role of Digital Communications and ‘Pharmacovigilance’
In an article in PharmaVoice, pharma specialist Mark Senak
discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare
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B2E Communicators Offer Sound Legal Advice
No matter the industry, communications pros and lawyers are destined to cross paths. The team from B2E Comm
says “legal and comms should be on the same team” and offers five tips to help make the relationship a productive one.Posted on February 2nd, 2012 | More Employees · Internal Communications
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Storytelling Made Simple: Lessons From Kurt Vonnegut
Most communicators realize pitching the story is the easy part — if there’s a compelling story to tell. Our communications specialists in Ireland
apply lessons from the late Kurt Vonnegut, revealing the “simplicity of effective storytelling.”Posted on February 1st, 2012 | More Branding · Crisis Communications · Reputation Management · Word of Mouth
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From News Feed to Lead: Three Facebook Areas Communicators Need to Know
Digital specialist Justin Goldsborough
looks at three Facebook principles communicators must have a handle on, including an approach that’s “not sexy” but beats the “flash and sizzle.”Posted on February 1st, 2012 | More B2C · Digital & Social Media
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An Agenda for the 2012 Conventions
While political conventions are “networking on steroids,” they also provide serious business opportunities. The public affairs specialists at VOX Global
, a Fleishman-Hillard company, share a strategy for engagement at the 2012 conventions.Posted on January 31st, 2012 | More CSR · Digital & Social Media · Mobile · Public Affairs · Reputation Management
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Inside the World of the WEF
The World Economic Forum might be “a dream” for communications and public affairs professionals, but how can it improve? In a PRWeek column, Jack Modzelewski, Fleishman-Hillard president of the Americas, looks at this year’s “biggest thematic set change.”
Posted on January 30th, 2012 | More B2G · Financial Services & Insurance · Public Affairs
